These days, it’s pretty simple to set up your own Web site. If you have a computer connected to the Internet, you can simply go to a site such as iloveblog.com and use their ready-made Web design templates to construct a simple personal page. These sites will give you a URL, store the content of your page and put on some advertisements. Your page is on the Web can be ready in an hour or two.
But what if you want to take your site to the next level? If you have a content-driven Web site, how can you make money out of your website traffic? If you are an online merchant, how can you get people to your site to buy your products?
One popular option that serves both of these functions is an affiliate program. In this article, we'll examine affiliate programs to find out what they are, how they work, who they are for and how you can use them to benefit your Web site.
Affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays the affiliate Web sites a commission to send them Web site traffic or sales. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site, or the number of people they send who buy something or perform some other action.
Some arrangements pay according to the number of people who visit the page containing their merchant site's banner advertisement. Basically, if a link on an affiliate site brings the merchant site traffic or money, the merchant site pays the affiliate site according to their agreement. Recruiting affiliates is an excellent way to sell products online, but it can also be a cheap and effective marketing strategy; it's a good way to get the word out about your site.
There are at least three parties in an affiliate program transaction:
· The customer
· The affiliate site
· The merchant site